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Strategic
Identity

Function Design Studio is a global remote-first brand identity studio crafting functional, aesthetic visual systems shaped by analytics and design clarity. The studio’s mission is to translate business objectives into precise, meaningful identities that support brand growth.

Fedor Beltugov

Behind the Studio

Fedor Beltyugov, the founder of Function Design Studio, is an art director, designer, and strategist. Since 2008, I’ve been crafting brand identities that drive business goals and elevate brand value. I personally oversee every project from concept to completion. My experience spans working with global corporations, local businesses, and personal brands.

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Clients

  • Hyundai
  • Mitsubishi
  • Яндекс
  • JTI
  • BAT
  • Сбер
  • WHO
  • X5 Group
  • JLL
  • Denso
  • Badoo
  • ТехноНИКОЛЬ

Testimonials

Dmitry Plushevsky

CEO & Co-Founder

GOLDEX

The identity work for GOLDEX was handled professionally and smoothly. The result is precise, memorable, and fully aligned with the company’s vision. Strongly recommended.

Full review on LinkedIn

Andrew Kormysh

Marketing Director

AIM Property Development

AIM Property Development and OZ Mall received clear, well-structured branding, with Fedor bringing creative direction and strategic insight to the process. His work was reliable, effective, and easy to collaborate on.

Full review on LinkedIn

Nick Morozov

CEO

Atelier Morozov

Fedor created the corporate identity and website for my menswear brand Morozov, delivering strong, precise branding and managing the full process professionally. Highly recommended.

Full review on LinkedIn

Daniel Iurev

CEO & Founder

IVA endo

Fedor created a clear, trustworthy identity for IVA endo, immersing himself in our AI-driven medtech field and delivering precise, thoughtful work that supports our mission.

Full review on LinkedIn

Kirill Tishchenko

Founder

MyCouture

The MyCouture project was delivered thoughtfully and with a clear creative approach. The branding and website gave the brand individuality and helped it connect with its audience. Highly recommended.

Full review on LinkedIn

Alexander Cherny

Head of Marketing

Belagra Group

My company ordered a rebranding from Fedor, and he delivered the project professionally, efficiently, and on time. He listens carefully to client needs and implements them fully. I confidently recommend him.

Full review on LinkedIn

Denis Makhalov

Entrepreneur & Founder

Over many years of collaboration, Fedor has delivered strong, reliable work across multiple branding projects. He quickly understands business needs, offers thoughtful solutions, and remains a trusted partner I can fully rely on.

Full review on LinkedIn

Services

Close

Request for
a commercial offer

What's Your Branding?

What We Offer

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By clicking on the «Send» button,
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of personal data